Head of Paid Search

Location: Los Angeles, California, United States
Date Posted: 04-08-2019
Head of Paid Search
El Segundo, Los Angeles

Our client, one of the Best Places to Work in the US three years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row, is looking for a Head of Paid Search to join their rapidly expanding team of 375+ digital marketeers. This position will oversee their largest department and continue to expand the team in multiple offices! You will be hands on in overseeing strategy, driving innovation, all while supporting and pushing an already strong, driven, and talented team to continue developing their
search and digital marketing expertise, business acumen, and leadership skills.

You Will Be:
  • Managing a team of 50+ individuals, directly supervising 6 Directors.
  • Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice.
  • Managing the recruitment, retention, and professional development of the department.
  • Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s.
  • Providing growth mapping & goal setting, and performing bi- annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development.
  • Working directly with CEO, CRO, and SVP’s of Marketing and Client Services to spearhead agency new business and PR initiatives.
  • Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs. 
  • Acting as a central resource for information related to paid search.
  • Acting as key liaison with department heads, executive leadership, and account teams,to ensure investment and strategy alignment.
  • Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency.
What you bring:
  • 8+ years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search 
  • 4+ years of prior staff management, development and mentoring experience
  • Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries.
  • Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms
  • Deep knowledge of all aspects of the search space: platforms, vendors, measurement, content creation, media, technology, UX.
  • Strong Understanding of creatives to drive direct response results from consumers that will achieve target CPAs
  • Proficient knowledge with Google & Bing ad planning/buying (self-serve)
  • The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business; including budget management resource planning
  • Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals 
  • Working experience managing multi-million dollar yearly media budgets
  • Ability to perform media performance analysis using statistics and experience in identifying trends on large data sets (you can use pivots and VBA) and A/B and/or multivariate testing of ads and landing pages
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • A track record of participating in successful new business pitches.
  • The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans.
Sound like you and piqued your interest? Great - apply today!
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