Supervisor, Digital Activation

Location: Burbank, CA, United States
Date Posted: 12-17-2018
Supervisor, Digital Activation 
Burbank, CA

Our client is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. They have taken a unique approach to digital media, merging the programmatic and traditional media buying into a streamlined planning process. Their goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs. 

As a Supervisor on the Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance, and the Digital Activation Process is activated correctly across your area of responsibility. 
What you’ll be doing:
  • Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
  • Overseeing and directing the day to day operations of the activation team
  • Effectively managing budget
  • Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
  • Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Direct billing and reconciliation process for programmatic
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Providing expert consultation to vendors, internal teams, and clients
What you bring:
  • 3 years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms: DataXu, DBM, Appnexus, Adelphic, Adobe Ad Cloud (Tubemogul), Adobe Audience Manager DMP, or Amobee
  • Experience managing a small team and multiple people and work priorities
  • Experience working with across several media channels 
  • Experience with client-facing interaction
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Hands-on experience with data visualization tools, including Tableau
  • Ability to effectively manage costs while exceeding performance and viewability goals
  • Excellent interpersonal and communication skills, ability to breakdown key ideas for non-digitally-centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of third-party verification tools, including DoubleVerify
  • Bachelor’s degree in a quantitative field, e.g., statistics or hard sciences preferred
Does this sound like your kind of opportunity? Apply today!

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