Marketing Automation Specialist

Location: Pasadena, California, United States
Date Posted: 12-12-2018
Our client, developer of PDF creation, markup, editing, and collaboration software which is used by the world’s top architecture and construction firms, is on the search for a Marketing Automation Specialist to join their successful team in Pasadena, CA.  

In this role you will have the opportunity to work closely with the VP of Marketing, developing and executing the vision for marketing automation programs, identifying and pitching new campaign opportunities that support business objectives.
Marketing Automation Specialist
Pasadena, California
What you’ll be doing:
  • Collaborating with the Sales, Demand Generation, Creative and Product teams to produce effective content to support all marketing automation programs across the entire customer lifecycle;
  • Designing, launching, and maintaining email programs, including shopping cart abandonment, post purchase, upsell, cross-sell, and re-engagement programs;
  • Conducting A/B testing for email content and subject lines;
  • Producing email A/B testing reports and monthly performance email reports;
  • Ensuring company is adhering to GDPR, CAN-SPAN, and other regulatory requirements.
  • Influencing process improvement;
What you bring:
  • 3-5 years’ experience in email marketing/marketing automation;
  • Experience working with Salesforce CRM and Pardot or Salesforce Marketing Cloud;
  • Pardot Certification;
  • Exceptional Excel skills;
  • Knowledge of Siftrock, ReturnPath, SQL, Google Analytics a plus;
Sounds like you & piqued your interest?  Great! Apply now!

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