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Manager, Programmatic

New York City, New York

WHO WE’RE LOOKING FOR:
A solution-seeker who always looks on the bright side and is willing to jump over obstacles to get the work from good to great. Highly skilled in their craft and courageous in their approach. A battle buddy who’s always got our back. An avid listener who isn’t afraid to share their opinion to help our work progress; they know there’s no ‘i’ in team.
At PHD, we value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors, and fearless collaborators who bring that extra dose of contagious energy.
If you’re looking for some of the same, PHD might be for you.

A WEEK IN THE LIFE OF A SUPERVISOR, PROGRAMMATIC:
Performance Management
o Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and 
manual exchanges.
o Understand client performance objectives and develop successful segmentation and 
optimization strategies to exceed client expectations.
o Drive highly analytical and quantitatively driven techniques to continually exceed client 
performance expectations, allowing programmatic to increase share of budgets.
o Able to make compelling arguments based on data and results for more client data access.
o Hands-on execution and management of day-to-day performance of client campaigns.
o Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of 
performance and identify opportunities for account growth.
o Work with the Product team to enhance the utility of existing trading-related technologies and 
define future industry-leading capabilities.

Programmatic Planning
o Work closely with account team and brand clients to develop best-in-class solutions.
o Translates client goals and KPI’s to platform activation strategies/tactics.
o Drive planning & discovery in console.
o Develop and implement all media mix logistics, definitions, processes at client-level.
o Communicate day-to-day format, screen, platform performance to clients and agencies as 
needed.

Organizational Management
o Train team members and others on Programmatic Buying best practices.
o Develop relationships with other Programmatic Buying professionals to share best practices and 
lessons learned.
o Own a deep Technical understanding of planning, activation & measurement tools.



WHAT YOU’LL NEED TO SUCCEED:
  • Bachelor’s degree
  • 4+ years of work experience managing online marketing/advertising accounts
  • A deep understanding of DSPs (DV360, Verizon, The Trade Desk, & Amazon)
  • Have polished presentation, communication and listening skills
  • Confidence when explaining technical questions about data, billing, tags, etc.
  • Have strong organizational skills as applied through an ability to manage multiple projects at once
  • Be confident in providing guidance to strategists and coordinators regarding media principles and executional best practices
  • Manage expectations and create/meet deadlines that involve multiple teams
  • A love for planning, and excitement towards working on new business opportunities

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

disability or veteran status, age or any other federally protected class.

 

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