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Associate Director, Paid Social

Remote, Remote

Associate Director, Paid Social
Full-time, Permanent Role, Remote US

As an Associate Director of Social Media, you will be a key member of the department and agency leadership team, developing both talent and client-facing social media advertising strategies. You will focus on building simultaneous growth for your direct reports, your client book of business, and the agency. The Associate Director role is dynamic and requires candidates possess a sense of extreme ownership, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are thoughtful and moving towards our goals at all times. In this role, you will have a voice in all day-to-day operations and the strategic direction of the team. 

What you'll be doing: 

  • Managing a team of 2-4 account managers by guiding social media strategy, identifying account opportunities and obstacles, and developing their overall skill set through real-time performance management and coaching. 
  • Managing a small book of enterprise level clients to maintain a close, in-the-know experience level with the changing social media landscape
  • Closely overseeing and facilitating the onboarding of new accounts in your direct reports’ books of business
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Leading annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all social media fundamentals, including media planning, campaign building & optimizing, reporting, testing, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation
  • Continuously refining and updating our knowledge management infrastructure, including ongoing education materials, process, and materials for new hire onboarding
  • Leading social-related discussions and partake in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing and programmatic
  • Assisting sales team on audits, decks, and pitches for prospective social media clients
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Report to Director or Senior Director of Social and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships
  • Identify critical client/account issues and triage and/or escalate them to appropriate executives in a timely manner
  • Anticipating the needs of the Head of Social and other C-level leadership, and provide concise, actionable information on account opportunities, account obstacles, and direct reports
  • Testing and learning new strategies, features, and platforms and share findings with the social media department

You Must Have

  • 4-6 years of experience working in paid media advertising, comprising of media planning/buying in paid social within an agency/or in-house environment
  • Both performance marketing and brand planning experience required
  • Minimum of 1-2 years personnel management experience with direct input in career development, coaching and mentoring
  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook/IG (Ads, Business Manager), TwitterAds/Analytics, Linkedin, Pinterest, etc.)
  • Experienced with data analysis tools such as Google Analytics and Adobe Analytics
  • Working knowledge of Smartly and/or additional social automation tools
  • Strong working experience Google suite, Excel, Google Slides, Asana, etc.
  • Experience with creating paid social media customer acquisition campaigns for a diverse range of clients and verticals (Ecomm/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelors degree in Communications, Advertising, Marketing, Business Management or related discipline
Sound like you and piqued your interest? Great - apply today! 

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