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Associate Director, Digital Investment

New York City, New York
BE AN ASSOCIATE MEDIA DIRECTOR – DIGITAL INVESTMENT @ PHD

WHAT WE ARE ABOUT:
We build culture one hire at a time. Our constant pursuit of a better PHD starts with talking to people like you. Our goal is simple. We want to build great teams: the kind of teams people want to be a part of, and the kind of teams clients can’t live without. Great teams do things individual could never dream of. And they have more fun doing it.
We want to learn more about you and the kind of team culture you can help us create. We’re interested in who you are and what you can do. We’re even more interested in who you can partner with, learn from, teach, and inspire.

SUMMARY:
The Associate Media Director’s role is to provide the highest level of media leadership on a client’s business on a day-to-day basis. This involves having an expertise in all digital media principles and applying them to a client’s business. A successful AMD must be an effective communicator and possess the ability to both work and lead a group in a team environment. The AMD must lead and foster a strong level of integration among all groups within OMD and partner Agencies. The key difference between the AMD role and the Supervisor role is the ability to elevate conversations with senior level clients and think about the business objectives and implications beyond the campaign.

OUR EXPECTATIONS OF YOU:
Digital Authority:
  • Be the go-to for all things digital for your client and internal strategy team
  • Grow relationships with clients, become the trusted resource for Marketplace information
  • Identify new / innovative Digital opportunities for the client, when appropriate
  • Provide point-of-view on various technologies, partners, platforms and opportunities in the marketplace
  • Meet with media sales executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and foster strong relationships between OMD and the marketplace
  • Keep abreast of industry trends (trade press, seminars, events, competitive) that may impact a client’s business
  • Be well versed in all aspects and details of the campaign programs from concept to executional details Process Driven:
  • Ensure that all clients financials are reconciled
  • Ensure that the OMD Digital planning process is followed, opportunities are being tracked and reflected accurately
  • Ensure that timesheets of team members are being captured and reflected accurately Motivator & Teacher
  • Supervise development, implementation and maintenance of media plans
  • Facilitate each team member’s development and educate them on process
  • Continually learn and gain expertise in new technologies and share that knowledge throughout the team

Critical Thinker:
  • Hungry for insights and can defend thinking with data, mine, harmonize and elevate insights
  • Uncover new targeting opportunities, to buy more efficiently, to better understand the outcomes we drive for clients
  • Mine, harmonize and elevate insights across various data sources, analyze and optimize plans based on KPIs
  • Negotiate plans and Terms and Conditions in terms of business points and flag any inconsistencies or issues with GD Collaborative partner:
  • Embraces and drives results and is building partnerships with others on behalf of clients
  • Provide support to internal groups within OMG, and determine the best want to integrate and leverage all resources
WHAT YOU’LL NEED TO SUCCEED:
  • Collaborative nature and experience media owners, agency business units and creative agency partners
  • Comfort level with data, analytics and measurement and various data sources and methodologies
  • Thorough knowledge of the principles of marketing/advertising, understanding of media concepts, creative requirements (minimum 5+ years of digital industry related experience)
  • Uses alternative analytical approaches to solve media problems
  • Writes clearly and concisely and present orally in an articulate and confident manner
  • Effectively and comfortably communicates and interact with clients and effectively negotiate on the client’s behalf
  • Articulates objectives, opportunities and techniques
  • Ability to train and inspire team

 

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