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Senior Director, Digital Activation_2021-3475

New York, NY
Job Title:  Senior Director, Digital Activation
Location: NYC (WFH)

Company Description

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into a streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.

Day to Day

Functional & Strategic Leadership:
  • Lead Digital strategy, transformation and investment for one more clients within the portfolio.
  • Create and drive best-in-class digital media strategies that deliver against client objectives within search, display, programmatic, social and video channels for assigned client(s).
  • Track innovation within the industry and evaluate and identify new partners and technology that will drive best-in-class channel strategies for our clients.
  • Lead communication of digital’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders.
  • Deliver credible thought leadership on digital’s role in the marketing ecosystem, providing a vision of the program and lead proactive insights on channel opportunities.
  • Assess agency capabilities and build out strategies to address client and marketplace needs proactively.

Team & Client Leadership:
  • Lead, manage and motivate a group of digital individuals across one or more client teams.
  • Ensure operational efficacy of the team from process to integrity of investment in the marketplace.
  • Capability to provide concise and direct feedback and resolve conflict within the team swiftly and effectively.
  • Build inroads with senior client partners to understand business objectives and translate them into strong digital marketing and digital transformation strategies, plans, and capabilities in partnership with other key stakeholders.
  • Clearly and concisely communicate performance and opportunities for the digital programs.
  • Operate as ‘the voice of digital’ for assigned client set tackling inquiries from POVs, to performance results to new opportunities emerging in the landscape.
  • Partner with strategy, investment, and product teams to design bespoke digital solutions to satiate specific client needs.

  • 8-10 years’ relevant work experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization more junior talent
  • Bachelor’s degree required, in a quantitative field (e.g., statistics, hard sciences), or marketing/advertising.
  • Technical and strategic understanding of programmatic display buying required, particularly in paid search, social and display.
  • Experience working with Ad Technology stacks and programmatic implementation processes.
  • Strong knowledge of marketing technologies & tools.
  • Strong analytical skills and understanding of ecommerce & retail KPIs.
  • Exceptional analytics skills, and confidence acting on marketing data and insights.
  • High level understanding of integrated media planning.
  • Understanding of the B2B marketing, experiences with this type of clients/or work on a B2B client a plus.
  • General knowledge of direct and brand marketing principles and strategies.


Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.

Diversity and Inclusion

At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.

Our Commitment to Equal Opportunity

At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

We are an Equal Opportunity Employer.

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