Job Title: Director, Marketing Science Location: LA (WFH)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into a streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising. Check us out: https://vimeo.com/349996839/9a8d664ba8
Day to Day
As a Director of Marketing Science, you will sit within the department that will be closely aligned with senior brand managers and market researchers. You will lead the insights and analytics practice related to your specific brand portfolio, partnering with category leads in media strategy and investment. At your disposal will be wide range of highly skilled analytics and data science resources.
Core responsibilities include, but are not limited to the following:
Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
Evaluate data and research/analytics vendors for client needs or as they approach clients
Work with third party research/analytics vendors to design and set up projects for clients
Aid in the development and execution of the measurement plan
Create specific research awards submissions and contribute to strategy awards submissions
8+ years of experience at a media agency, marketing analytics firm or in a quantitative, data driven field
2+ years of experience in entertainment or streaming services a requirement
2+ years of experience in consumer strategy, insights, or business intelligence
Excellent communication and presentation skills are a must
Excellent strategic thinker who is willing to take risks and challenge the status quo
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Ability to clearly explain complex ideas to multiple audiences and respond to questions
Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.)
Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields; advanced degree is preferred
Knowledge & Skills
Forward Thinking - a desire to challenge yourself, strategy teams and our clients to think beyond today’s solutions.
Creativity - an ability to think and solve problems in non-linear ways, and an ability to craft compelling stories.
Curiosity - a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
Agility - the nimbleness to react to market changes and high value opportunities.
Persistence - the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
Resourcefulness - an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.
Confidence - a willingness to share opinions and present recommendations with conviction.
Collaboration - a desire to create a collaborative working environment where the notion of team comes before labels.
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.