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Senior Analyst, Planning and Optimization

New York City, New York

BE An Senior Analyst, Planning & Optimization @

A solution-seeker who always looks on the bright side and is willing to jump over obstacles to get the work from good to great. Highly skilled in their craft and courageous in their approach. A battle buddy who’s always got our back. An avid listener who isn’t afraid to share their opinion to help our work progress; they know there’s no ‘i’ in team.
At PHD, we value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors, and fearless collaborators who bring that extra dose of contagious energy.
If you’re looking for some of the same, PHD might be for you.

A WEEK IN THE LIFE OF A Senior Analyst, Planning & Optimization:
The Sr. Analyst position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. The Sr. Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

Client Engagement
Manage client campaigns including: strategy development, project management, report delivery, and client communication.
  • Assist with new business proposal creation and distribution
  • As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
  • Communicates day-to-day performance to clients as needed
  • Communicates & executes requirements/needs with internal agencies to hit client KPI’s Planning and Optimization
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.
Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

Understand client performance objectives and develop successful strategies to meet them, and then some strong understanding of PHD Media best practices and when to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
  • Translates advanced campaign goals to Optimization tactics across all platforms
  • Executes advanced QA standards across assigned campaigns
  • Executes basic & advanced reporting analysis using PHD Media and 3rd party planning, activation & measurement tools
  • Manages Salesforce at the account level inclusive of plugs as needed
  • Learns advanced trading and optimization across all platforms
Write and run data queries using appropriate analytic software programs (eg. Excel pivots) leveraging impression, user data, ad server information
  • Organize and pivot data information in a digestible fashion
  • Responsible for thoroughly understanding all data targeting solutions under AIP
  • Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
Provides in-field support to the regional AM team as subject matter expert on campaign insights.
Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure PHD Media is building and streamlining automated Insights tools
Apply query techniques to make sense of impression, click, and action data.

  • Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred
  • Experience analyzing and drawing recommendations from large datasets using analytics software including: Excel strongly preferred.
  • Digital experience: 1- 2 year experience in console, DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

disability or veteran status, age or any other federally protected class.

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