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Manager, Planning and Optimization

New York City, New York


BE A Manager, Planning & Optimization @
WHO WE’RE LOOKING FOR:

A solution-seeker who always looks on the bright side and is willing to jump over obstacles to get the work from good to great. Highly skilled in their craft and courageous in their approach. A battle buddy who’s always got our back. An avid listener who isn’t afraid to share their opinion to help our work progress; they know there’s no ‘i’ in team.
At PHD, we value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors, and fearless collaborators who bring that extra dose of contagious energy.
If you’re looking for some of the same, PHD might be for you.

A WEEK IN THE LIFE OF A MANAGER, PLANNING & OPTIMIZATION:
The planning and optimization group is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic teams in managing client relationships. P&O managers are expected to employ and continually define the state of the
art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.


Performance Management
  • Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
  • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
  • Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
  • Able to make compelling arguments based on data and results for more client data access
  • Hands-on execution and management of day-to-day performance of client campaigns
  • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
  • Develop at minimum 2 best practices per year leading to incremental profit growth of $250,000+ annually
  • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
  • Execute PHD and 3rd party planning, activation & measurement tools as client needs dictate
  • Manages Salesforce at the account level inclusive of plugs
Programmatic Planning
  • Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
  • Work closely with agency account teams and brand clients to develop best-in-class solutions
  • Increase PHD revenue and market share through new client development and upsell of existing clients
  • Translates client goals and KPI’s to platform activation strategies/tactics
  • Drive planning & discovery in console
  • Develop and implement all media mix logistics, definitions, processes at client-level
  • Communicate day-to-day format, screen, platform performance to clients and agencies as needed
Organizational Management
  • Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
  • Train team members and others on Programmatic Buying best practices
  • Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
  • Own a deep Technical understanding of PHD and 3rd party planning, activation & measurement tools
  • Develop people and team management skill
WHAT YOU’LL NEED TO SUCCEED:
  • Experience managing online Display, Paid Search, Social, and Mobile campaigns
  • Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
  • Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
  • Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
  • 1-3 years of work experience, with recent managerial experience in performance or direct-response  online advertising
  • 2-3 years of experience managing client campaigns with proven track record of client success
  • Proactive, self-starter, capable of setting goals and reporting progress against them
  • Exceptional analytical problem solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
  • Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
  • Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis
  • Strong leadership & communication skills
  • Team player
  • Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS,
SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

disability or veteran status, age or any other federally protected class.
 

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