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Analyst, Digital Investment

New York City, New York


WHO WE’RE LOOKING FOR:

A solution-seeker who always looks on the bright side and is willing to jump over obstacles to get the work from good to great. Highly skilled in their craft and courageous in their approach. A battle buddy who’s always got our back. An avid listener who isn’t afraid to share their opinion to help our work progress; they know there’s no ‘i’ in team.

At PHD, we value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors, and fearless collaborators who bring that extra dose of contagious energy.
If you’re looking for some of the same, PHD might be for you.


A WEEK IN THE LIFE OF A ANALYST, DIGITAL INVESTMENT:
The Digital Analyst manages the strategy, implementation, monitoring and stewardship of approved plans. He/she will work with the digital supervisor to develop strong strategic digital plans that include integrated media partnerships. He/she will work with direct reports to effectively conduct negotiations (rates, added value, positioning, and make-goods) and manage communication with media vendors.

Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Experience with digital media buying is essential
  • Proficiency with Office suite; Word, Excel & PowerPoint
  • Proficiency with media tools; MRI, Mendelsohn Ad Relevance, ComScore, Adviews, etc
  • Excellent written and oral communication skills
  • Research, planning, negotiation and execution of media plans
  • Gauge media performance to confirm original objectives and strategies were met
  • Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
  • Monitor media performance to ensure original objectives and strategies are being met, and optimize throughout the course of the campaign
  • Maintain budget control; develop media schedules and monitoring buys/schedules
  • Update Supervisor and client team on status of all ongoing client projects
  • Direct client communication is required
  • Utilize 3rd party research tools to identify desired target audience’s media channels
  • Handle any client requests – i.e., plan changes, budget changes, provide marketplace information
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
  • Manage junior team members
WHAT YOU’LL NEED TO SUCCEED:
  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
  • 3 years of experience in the field of media with a focus on digital planning
  • Knowledge of the principles of advertising, marketing, and media
  • Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
  • Knowledge of all aspects of Digital Media, including Search, SMS, iTV, Social, Mobile and Tablet
  • Fluency in mathematical concepts. Ability to translate data into well-articulated ideas

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

disability or veteran status, age or any other federally protected class.
 

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