Job Title: Strategy, Strategist Location: Los Angeles/New York (WFH)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Day to Day
Participate in Checkmate strategic planning philosophy
Develop a strong relationship with traditional counterpart
Seek a consumer-centric view in all strategic thinking
Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
Provide point-of-view on various digital media tools in the marketplace
Participate in brainstorming sessions
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Investigate creative, innovative approaches to strategically reach the target consumer
Analyze competitive activity in the marketplace
Execute the media plan
Negotiate for the best value (both pricing and impact)
Recommend optimizations for both a site/placement and creative rotation perspective after reviewing the campaign results
Generate tactical alternatives based on client needs and requests
Measure media performance to determine the extent to which the original objectives and strategies were met
Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
Ensure a good working relationship with account and client teams to facilitate flawless execution of plans
Study demographic data and consumer profiles to identify desired target audiences
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Have a complete grasp on budgets and revenues
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising.
Minimum of 1-3 years of experience offline + digital media planning
A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
Strong team management and interpersonal communication
Ability to collaborate and work as part of a team
Strong presentation skills
Excellent skills in MS Office (Excel, Word, PowerPoint), Comscore AIM/Media Metrix, Nielsen-Netratings and CMR eValiant
Basic knowledge of 3rd Party AdServing
Knowledge of syndicated research, ad serving, media billing tools a plus
Ability to use Brainbox tools and software
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.