Job Title: Strategy, Supervisor Location: Los Angeles/New York (WFH)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
As a Supervisor, Media Strategy, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.
Day to Day
Supervise and train Strategists on day-to-day activities and all aspects of the planning process, as well as client business and industry
Manage the flow of client media-related issues, creating solutions and resolving issues
Establish timetables for development of plans
Integrate strategic planning philosophy into communication plan development
Help develop planning objectives and strategies that coincide with the client’s marketing direction
Continually seek a consumer-centric view in all strategic thinking promoting creative, innovative
approaches to strategically reach the target consumer
Supervise implementation of integrated offerings and tools
Identify opportunities for cross-platform deals when appropriate
Provide point-of-view on various media in the marketplace
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Analyze competitive activity in the marketplace
Oversee the execution of and present media plans to clients
Gauge media performance to determine the extent to which the original objectives and strategies are met
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
Update account team on status of all client projects
Foster a good working relationship with account and client teams to facilitate flawless execution of plans
Coordinate efforts with the Investment team(s) and creative agencies
Study demographic data and consumer profiles to identify desired target audiences
Handle any client requests, e.g., plan or budget changes, providing marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising.
3.5+ years of experience in cross-channel branding strategy or media/communications
Proven, strong team management, interpersonal communication, and collaboration skills
Knowledge & Skills
Knowledge of principles of advertising, marketing, and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
Interest in the client’s industry and environment within which they operate
Knowledge of syndicated research, ad serving, media billing tools a plus
Ability to understand media data sources in terms of what is measured, the method, and information reported
Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Strong presentation skills
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.