Job Title: Director, Digital Strategy Location: LA (Pacific Coast)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Day to Day
As a Director, you will oversee 360 digital strategy for Hearts & Science’s biggest entertainment client. In this critical role, the Director will be responsible for the day-to-day management of clients and campaigns. You will work directly with the Activation teams (Social and Programmatic) to develop pan-digital recommendations and cross-channel insights.
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team.
Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
Cultivate and grow client relationship by understanding business priorities and needs
Maintain a pulse on competitive landscape and everchanging media ecosystem
Lead campaigns and ad hoc projects
Campaign Strategy & Management
Curate strategic holistic approach with linear counterparts and cross digital disciplines; Create a collaborative process throughout
Manage channel mixes and budget allocations based on historical and campaign needs
Oversee campaign performance and optimization needs based on standard media metrics and other ancillary reports (Brand Lift Studies, Nielsen NRG Tracking, Search Demand)
Maintain relationships with partners to discuss holistic and campaign specific approach; Be on top of first to market products and Alpha/Beta opportunities
Be flexible based on campaign and team needs
Audience Curation + Creation
Work with partners, Marketing Science, and internal client DMP team to uncover opportunity audiences
Implement Test and Learn phases to inform main campaign
Utilize brand lift studies and other available metrics to provide strong rationale on future approaches
Lead a team of 10+, while managing ~3x direct reports
Work with linear and digital disciplines to ensure client needs are met
7-9 years digital experience
Proven ability to work with and influence cross-functional teams
Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
Excellent communication skills
Experience as a practitioner in at least one biddable channel
Exceptional quantitative skills
Knowledge with search, social, programmatic strategies and buying tactics
Experience in developing creative media/marketing content/moments in digital
Preferred familiarity with audience discovery using 1st and 2nd party data sets (i.e. onsite activity x Facebook insights)
Preferred prior experience in a client lead role
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.