Hearts & Science was created to address the unmet need state for innovation and disruption in media. As the first data driven agency, we recognized the need for brands to move at the speed of consumer and built our model around transformation. At our core, we are agents of change who mine and filter the chaos of our times to create brand experiences that deliver business value for our clients. From inception, we committed to fostering a modern culture where professionals would come to thrive. Five years later, this ingenuity still drives us.
Day to Day as an Associate Director, Paid Search you will provide Strategic and Functional lead to
Provide leadership in structuring effective and innovative search strategies, which drive optimal campaign performance and provide a competitive edge in the marketplace for our clients
Develop search media plans (research, targeting, budget allocation, forecasting, and network distribution) and build effective relationships with all vendors
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
Lead by example and ensure the team is presenting actionable recommendations, communicating through presentations and key strategic deliverables
Persuasively drive recommendations within clients’ organization, developing and articulating clear business cases, complete with risk assessment and justifiable ROI
Stay up to date on and advise clients and internal teams on the latest trends in search marketing, seeking ways in which to test and implement within accounts
Understand the role paid search plays in a larger marketing strategy. Make search-specific recommendations that fit into cross-channel campaigns.
Manage a team of SEM Program Managers and SEM Analysts in executing search media campaigns
Participate in training efforts, working with departmental leaders to identify needs, prioritize efforts, and contribute to the development of trainings
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising.
In-depth understanding of search campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
Be a proactive self-starter
Be a team player and committed to training
Have strong management skills
Possess a desire to work for a fast-paced, results-based company
Have strong program management and organizational skills being able to manage multiple projects at once
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.