Director, Digital Activation_2021-3223, 2021-3245,2021-3477
NYC/LA, New York/Los Angeles
Job Title: Director, Digital Activation Location: NYC/LA (WFH)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Day to Day
The Director, Digital Activation, plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance, and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms.
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
Ensure the implementation of the Digital Activation Process across digital buying.
Oversee and direct the day-to-day operations of the activation team.
Effectively manage budget
Lead the work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), and defining requirements for success.
Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms.
Manage the daily, weekly, monthly, quarterly client conversations related to digital media
Work side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective.
Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
Own the campaign creation process as well as billing and reconciliation process.
Implement Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.).
Provide subject matter expertise to vendors, internal teams, and clients.
6-8 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus.
Experience managing media teams and client relationships
Preferred Bachelor’s degree in a quantitative field (e.g., Statistics, Hard Sciences).
Experience working with large data sets and understanding of methodologies for evaluating data.
Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
Excellent communication skills, ability to distill key ideas for non-digitally centric teams.
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including DoubleVerify
Hands-on experience with data visualization tools, including Tableau
Hands-on experience with campaign workflow tools, including Prisma
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.