Supervisor, Digital Activation_2021-2480, 2021-2496, 2021-2920, 2021-3150, 2021-3279,2021-2300
NYC/LA, New York/Los Angeles
Job Title: Supervisor, Digital Activation Location: NY/LA (WFH)
Hearts & Science was created to address the unmet need state for innovation and disruption in media. As the first data driven agency, we recognized the need for brands to move at the speed of consumer and built our model around transformation. At our core, we are agents of change who mine and filter the chaos of our times to create brand experiences that deliver business value for our clients. From inception, we committed to fostering a modern culture where professionals would come to thrive. Five years later, this ingenuity still drives us.
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising.
Our Digital Supervisor provides the client with the most effective digital plan recommendation to ensure that the client’s goals are met. He/she is the day-to-day steward on assigned brands. The Supervisor reports to the Digital Associate Director and has the following responsibilities:
Strategic & Functional Lead
Seek a consumer-centric view in all strategic thinking
Develop and maintain an intimate knowledge of client's business and ensure that all client media requirements are executed in a timely and accurate manner
Provide point-of-view on various digital media tools in the marketplace
Participate in brainstorming sessions
Create digital/integrated media plan recommendations and alternatives
Select media partners and determine scheduling
Investigate creative, innovative approaches to strategically reach the target consumer
Keep abreast of industry trends through advertising and media trade journals
Negotiate for the best value (both pricing, impact, added value)
Recommend optimizations for both a site/placement and creative rotation perspective after reviewing the campaign results
Measure media performance to determine the extent to which the original objectives and strategies were met
Respond to the flow of client media-related issues as pertains to digital role. Be aware of the need to create solutions and resolve problems.
Ensure a good working relationship with strategy, creative & client teams to facilitate flawless execution of plans
Handle any client requests – i.e., plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Have a complete grasp on digital budgets
Effectively marshal resources across a team of 2-5 digital professionals to deliver on client needs and priorities
Experience managing small teams in digital or integrated media environments.
Minimum of 3-5 years of experience digital media planning & buying – integrated role is acceptable
Solid understanding of digital landscape & ability to analyze partners in context of media strategy and arrive at recommendation
Innovative thinker & problem solver. Integrating new ideas into digital media plans
Strong attention to detail & organizational skills
Ability to multi-task & shift focus across initiatives as needed
Strong interpersonal skills & ability to collaborate and work as part of a team
Strong presentation skills – comfortable presenting information to clients via conference call and in person
Excellent skills in MS Office (Excel, Word, PowerPoint), Comscore, Prisma/Mediaocean, AIM/Media Metrix, Nielsen-Netratings and CMR, eValiant
Basic knowledge of 3rd Party AdServing
Knowledge of syndicated research, ad serving, media billing tools a plus
Hearts & Science offers a generous time off package including paid vacation, personal days, typically summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.