Strategist, Digital Activation_2021-1739, 2021-1806, 2021-2476, 2021-2477,2021-1357,2021-2143,2021-3025,2021-3312,2021-3478,202
NYC/LA, New York/Los Angeles
Job Title: Strategist, Digital Activation Location: (WFH)
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into a streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
Be part of the journey in helping brands become a household name. We build an iconic brand by introducing award-winning shows/films to the masses. We find the audience and tap into each of their fandom. The work that we do influences pop culture and the zeitgeist. Our unique principles and functionality have positioned us as an agency leader. Hearts & Science is full of passionate individuals from diverse backgrounds with one thing in common – we produce best-in-class media strategy and solutions. We are recognized by our fellow peers in advertising.
As a Strategist on our Digital Activation team, you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance, and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to “roll up your sleeves” to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.
As a Strategist we:
Ensure the implementation of the Digital Activation Process across programmatic buying
Build campaigns and deploy best practices across the campaigns
Participate in daily and weekly client communications
Work side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Own the campaign creation process
Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
1-3 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent written and verbal communication skills
Proven ability to work with and influence cross-functional teams
Strong Microsoft Excel skills and ability to coach others on shortcuts
Working knowledge of third-party verification tools including DoubleVerify
Hands-on experience with data visualization tools including Tableau
Hands-on experience with campaign workflow tools including Prisma
Bachelor’s degree in a quantitative field, e.g., statistics or hard sciences preferred
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.