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Executive Director, Digital Strategy_2021-2811

LA/NYC/Dallas (Remote), LA/NYC/Dallas (Remote)
Hearts & Science was created to address the unmet need state for innovation and disruption in media. As the first data driven agency, we recognized the need for brands to move at the speed of consumer and built our model around transformation. At our core, we are agents of change who mine and filter the chaos of our times to create brand experiences that deliver business value for our clients. From inception, we committed to fostering a modern culture where professionals would come to thrive. Five years later, this ingenuity still drives us.

Day to Day

The Executive Director of Digital Strategy is a key role within the Integrated Strategy team to deliver expertise and excellence for digital efforts of the brand covering the channels of digital, paid social, and paid search. A performance driven professional at Hearts, the Executive Director understands how to take macro business goals and distill them into executable and measurable programs within the larger media plans.  They are ambidextrous and can partner with the creative teams to ensure an integrated approach to the digital media landscape that drives end to end marketing impact.

Role: Reports to Managing Executive Director
Strategic & Functional Lead
  • Manage, nurture, and grow the client leadership team ensuring business goals are clearly defined, met, and maintained
  • Demonstrate cognition of core business challenges and develop strategies for guiding our clients to solve for them through digital media
  • Understand the competitive media landscape and keep abreast of industry trends to identify new opportunities to drive category leadership through brand and lower funnel performance media
  • Play a thought leadership role in overall planning, execution, and maintenance of digital media plans, assisting in media planning, execution, and measurement
  • Drive innovation and implement testing strategies to continually optimize, improve performance and enhance learning by evaluating media impact on ROI and brand metrics
  • Drive collaboration with internal creative partners to ensure integrated delivery and execution of the integrated digital strategy
  • Providing expertise and leadership in data-driven marketing, across all channels: digital and emerging media
  • Collaborating with investment teams to ensure strategic alignment across brand needs while helping drive partner innovation
  • Maintaining a high level of service to all clients

Desired Qualifications
  • 7-10 years of performance marketing, preferably at an agency or consulting agency
  • Track record for successfully driving digital customer growth and revenue across paid media platforms. Experienced in telecom vertical a plus
  • Demonstrated ability to develop and drive strategic marketing plans for large, complex organizations
  • Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
  • Magnetic for clients with the capability to lead them through transformation  
  • Creative problem solver with an entrepreneurial spirit

Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.

Diversity and Inclusion

At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.

Our Commitment to Equal Opportunity

At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

We are an Equal Opportunity Employer.


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