Job Title: Senior Director, Activation Analytics Location: East Coast/NY (Remote)
The founding of Hearts & Science was inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real-time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, complemented by the advanced measurement and optimization capabilities of the Marketing Science team, enabling the alignment of media performance to client business outcomes.
Day to Day
The Senior Director of Activation Analytics, reporting to the Head of Marketing Science, plays the lead role in pushing the measurement and optimization practice of Hearts & Science into the future. Specifically, this role is responsible for advancing our measurement strategy and capabilities for working within media ecosystem specific ‘clean rooms,’ driving innovation and scalability. This person will work closely with media activation leads, data science, our clients, and marketing science counterparts to ensure all measurement solutions drive optimal business outcomes for our clients.
Work with activation leadership to identify opportunities for Activation Analytics team involvement across key channels (e.g., Programmatic Media, Cross Screen Digital, Search, and Commerce)
Develop the data clean room strategy roadmap and across all relevant ecosystems and/or analytics platforms (e.g., Google ADH, Facebook Advanced Analytics, Amazon Marketing Cloud, etc.), overseeing the migration of any new platforms from pilot to to scale across agency client roster
Drive clean room adoption and tech enablement across Hearts & Science client roster
Manage a growing team of analysts, supervisors, and directors across a variety of clients, providing leadership and mentorship to junior employees
Undertake thought leadership initiatives, such as writing whitepapers and articles for industry press outlets, and participate in agency new business pitches
The Sizzle: The entire online ecosystem will be unrecognizable in a year as consumer privacy protections become more deeply embedded in digital media, directly impacting audience targeting, optimization, and especially measurement. To future-proof our client’s business and address signal loss, the Activation Analytics team will be the key driving force in leading our clients and the industry through the rapidly changing marketplace and the alphabet soup of clean room capabilities. We are looking for a visionary leader to direct a team of experts who are building the future of Hearts’ tech platform, and in doing so, developing the industry standard. For further understanding of our Activation Analytics thought leadership, please read this piece from our website: https://www.hearts-science.com/agents/as-the-cookie-crumbles-media-quality-will-drive-roi/
Bachelor’s degree (advanced degree is preferred)
7-10 years of experience, preferably in Marketing Analytics, with a strong focus on paid media
Deep experience setting-up privacy safe clean-rooms to provide our clients with audience-level analyses, integrating across a variety of MarTech platforms and identity resolution solutions
Familiarity with database design, data modeling, and ETL process
Ability to clearly explain complex ideas to non-expert audiences
Excellent project management skills with an ability to set and achieve goals, meet deadlines and act with a strong sense of urgency without compromising executional excellence
Knowledge of git workflow a plus
Curiosity and Forward Thinking - A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
Collaboration - A desire to create a collaborative working environment where the notion of team comes before companies.
Adaptability, Flexibility and Resilience - A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.
Problem solving - An ability to figure out and solve problems on your own, leveraging all resources available.
Confidence - A willingness to share opinions and present recommendations with conviction
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.