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Paid Search Strategist _2021-1615

Burbank, CA

Job Title:  Paid Search Strategist

Location: New York and Burbank, CA

 

Hearts & Science was created to address the unmet need state for innovation and disruption in media. As the first data driven agency, we recognized the need for brands to move at the speed of consumer and built our model around transformation. At our core, we are agents of change who mine and filter the chaos of our times to create brand experiences that deliver business value for our clients. From inception, we committed to fostering a modern culture where professionals would come to thrive. Five years later, this ingenuity still drives us.

Day to Day

As a Strategist on the Paid Search team, you will provide guidance in the development, implementation, and maintenance of complex SEM campaigns - while delivering actionable campaign insights and optimizations derived from extensive reporting.  You will also work closely with Assistant Strategist, helping to train them and foster career growth.

A successful candidate will have great attention to detail, an entrepreneurial spirit and be a team player + mentor to junior members, while bringing value to our clients. This role will also present the opportunity to partner closely with integrated media and marketing science teams

Management:

  • Support the Supervisor on day-to-day client management and requests 

  • Oversee one – two entry level staff members effectively managing their training, workload, and prioritization as well as offer QA of work produced 

 

Analytics:

  • Exhibit strong Excel skills including pivot tables, v-lookups, sumifs, etc. needed for consistent reporting 

  • Gather, compile, and analyze large data sets to understand current performance trends and inform future strategic investment opportunities 

  • Possess comprehensive understanding of multiple platforms and data sources 

 

Strategy:

  • Clear understanding of business concepts and client objectives to identify campaign opportunities

  • Ability to develop and implement a performance-driven SEM strategy across a multitude of publishers

 

Execution:

  • Comprehensive understanding of SEM campaign setups within platforms as well as bid management tools (i.e., Kenshoo, SA360, Etc.)

  • Deep understanding of targeting and audience management capabilities as well as SEM best practices and setup process

 

Desired Qualifications

  • Bachelor’s degree required (Marketing, advertising or communications, MIS or stats preferred)

  • 1-3 years of experience in paid search media at an agency or in-house

  • Exhibit confidence in analyzing and acting on marketing data

  • Be a proactive self-starter

  • Proficiency in Microsoft Excel and PowerPoint

  • Possess a desire to work for a fast-paced, results-based company

  • Have polished presentation, communication and listening skills 

  • Have strong program management and organizational skills being able to manage multiple projects at once

  • Capability and desire to effectively manage junior staff members

Benefits:

Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.

Diversity and Inclusion

At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.

Our Commitment to Equal Opportunity

At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

We are an Equal Opportunity Employer.

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