Job Title: Supervisor, Marketing Science
Location: Atlanta, GA or NY
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Day to Day:
Our Marketing Science Supervisors curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. Your 4+ years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas are aligned to our needs: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. Your experience using data analytics to recommend solutions to improve Digital Media and Marketing performance is critical to our success, we enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.
Our Teams provide:
Actionable insights by gaining a deep knowledge of the client’s business and industry.
Design, build and automate analyses, reports, dashboards, and other deliverables.
Lead the ideation, development and execution of measurement strategies and frameworks.
Gather data through various third-party platforms and ensure compliance with data governance protocols.
Provide work direction to analysts and senior analysts.
Contribute analytics content for pitch materials and request for proposals.
Provide support for applications of data management, ad-tech, mar-tech (e.g., DMP, DCO, etc.) regulatory compliance and marketing automation.
Directly communicate business insights to clients through logical, easy-to-understand narratives
Define, implement, and validate tracking, taxonomy, and data gathering strategies.
Collaborate across the agency and media partner ecosystem to ensure we are delivering value to the business
Minimum 4 years of experience in a quantitative, data-driven field. A passion for digital marketing, research, and analytics.
Reporting or analytics experience with at least 2 media platforms (e.g. DCM Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, and demonstrated experience presenting to internal or external stakeholders.
Expertise in Python, R, SQL, or other business-relevant statistical programming language
An understanding of the media landscape, as well as media planning and the role of each digital marketing channels.
Excellent communication and presentation skills, with the ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Comprehensive knowledge of ad technologies and digital ad effectiveness research techniques
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive and prescriptive analytics)
Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.
Diversity and Inclusion
At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
Our Commitment to Equal Opportunity
At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
We are an Equal Opportunity Employer.