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Analyst, Marketing Science_2021-2986

New York, NY

Job Title:  Analyst, Marketing Science

Location: NY

Company Description

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

 

Day to Day:

Analyst on the Marketing Science team develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.

 

Our Analyst Responsibility: 

  • Client Relationship Management, Growth & Retention: Client Presentation - Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities.

  • Team Operations: Collaboration - Connect across planning, investment, and technology teams to ensure holistic understanding of data. Management experience needed.

  • Audience Discovery & Strategy: Data Analysis - Become more seasoned in audience definition, creation and strategy using multiple data sources.

Measurement & Reporting

  • Measurement: Develop breadth of knowledge measurement strategy, frameworks, and technology (MMM/MTA).

  • Benchmarks & Goals: Set benchmarks and targets based on historical campaign data.

  • Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives.

  • Insights: Hone the ability to know what an insight is and developing them for the campaigns.

Data Strategy & Technology

  • Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies.

  • Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis.

  • Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker.

  • Ad Operations: Apply advanced understanding of Ad Operations and QA procedures.

Our Analyst Toolkit: (nice to have)

  • Strong proficiency with MS Excel, PowerPoint is a must

  • Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)

  • Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)

  • Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)

  • Cross-media brand lift research (Kantar, Lucid, etc.)

  • Data visualization tools such as Tableau, Datorama, Alteryx

  • Advanced analytics software package: SQL, R, Python or other

Desired Qualifications

Education: Bachelor’s degree in Math, Economics, Engineering, Social Sciences, Finance, Analytical Fine Arts, or Business/Marketing fields.

Early Career/Internship Experience: Preferably in media & marketing analytics.

Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.

 

Benefits:

Hearts & Science, an agency within Omnicom Media Group, offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.

Diversity and Inclusion

At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.

Our Commitment to Equal Opportunity

At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

We are an Equal Opportunity Employer.

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