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Supervisor, Digital Strategy
New York, NYThe Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Team
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
The Role
As a Supervisor on our Digital Strategy team, you will play a key role in discovering insights to impact the brand’s media strategy. The Supervisor, Digital Strategy, plays a key role as a day-to-day lead for development of plans, client interaction, working with internal teams and leading the team responsible for digital planning. You'll work to observe performance and collaborate closely with the digital activation team to maintain quality control by ensuring best practice is communicated and in place, ensuring that the Digital Planning Process is used correctly across the area of responsibility is the primary focus of this job.
As a working manager, you must have a willingness to “roll up your sleeves” is critical to getting the job done. You'll work with a variety of brands and personalities both internally, and externally, and will need to be able to think creatively to apply your knowledge and experience to solve a diverse list of client needs.
Responsibilities:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Team
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPIs.
The Role
As a Supervisor on our Digital Strategy team, you will play a key role in discovering insights to impact the brand’s media strategy. The Supervisor, Digital Strategy, plays a key role as a day-to-day lead for development of plans, client interaction, working with internal teams and leading the team responsible for digital planning. You'll work to observe performance and collaborate closely with the digital activation team to maintain quality control by ensuring best practice is communicated and in place, ensuring that the Digital Planning Process is used correctly across the area of responsibility is the primary focus of this job.
As a working manager, you must have a willingness to “roll up your sleeves” is critical to getting the job done. You'll work with a variety of brands and personalities both internally, and externally, and will need to be able to think creatively to apply your knowledge and experience to solve a diverse list of client needs.
Responsibilities:
- Work with a variety of audience insights tools to discover new audiences
- Collaborate with various team leads to uncover insights
- Develop new audience segments
- Collaborate closely with marketing science and digital activation teams for cross-category reporting/insights, measurement framework, and optimizations
- Work closely with the Digital Activation team to ensure the proper data and insights are leveraged in the tactical planning process and are reflected in their client-facing documents
- Maintain centralized view of cross-channel audience insights and reporting
- Responsible for cross-category learnings & insights (mid- and post-campaign)
- Support special, cross-category projects
- Support brand-specific projects & client deliverables
- Support efforts to test creative formats within a variety of digital channels
- Assist with digital channel budget allocation
- Identify cross-channel creative insights and develop creative best practice
- Manages some client communication, and other external parties (e.g., creative agencies)
- Meet with suppliers to uncover new data sources and insight tools
- 3-4 years of experience and expert knowledge of the digital landscape, including 1-2 years’ team/work management experience
- Experience with client-direct interaction
- Experience working with large data sets and understanding of methodologies for evaluating data
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Excellent written and verbal communication skills
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of Microsoft Excel and ability to coach others in shortcuts
- Some knowledge of audience insight and reporting tools is preferred
- Working knowledge of 3rd party verification tools, including DoubleVerify
- Hands-on experience with data visualization tools, including Tableau
- The knowledge, skills, and abilities typically acquired through the completion of a college degree program in a relevant field, e.g., Statistics, Hard Sciences