Paid Search Manager
Full-time, Permanent Role, Remote US
Our client, one of the Best Places to Work in the US four years running according to Ad Age is looking for a Paid Search Manager to join their rapidly expanding crew of 500+ digital marketeers. Their award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Forever 21, Marriott, Wienerschnitzel, or Papyrus you’ve heard of their clients. And they want you to join them in making their clients even better!
You’ll directly manage search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
What you'll be doing:
Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
Analyzing paid search campaign results and adjust strategy and budgets accordingly.
Communicating with clients regularly to discuss goals and deliver results.
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.
What you bring:
1-3 years of experience managing multiple client portfolios in the paid search industry
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Agency experience preferred with managing multiple clients with monthly budgets ranging between $10,000-$100,000 per client
Experience with Google Suite
Sound like you and piqued your interest? Great - apply today!