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Senior Programmatic Campaign Manager

New York, NY
Senior Programmatic Campaign Manager 
New York - Full-time Opportunities

Our client, one of the Best Places to Work in the US four years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row, is looking for a Programmatic Manager to join their rapidly expanding crew of 500+ digital marketeers.
 
In this role, you will launch, oversee, and directly manage campaigns for a new programmatic division within the company. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients. 

What you'll be doing: 
  • Managing client Display, Video, Audio, CTV/OTT, Digital  Out of Home and Native
  • Contributing to strategy development based on a brand brief, partner selection, budget planning, and allocation.
  • Creating tagging and trafficking, QA and troubleshooting, analysis of performance, optimization, and post-campaign reporting to client POCs
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
 
What you bring: 
  • 3+ years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP).
  • Advanced experience with ad trafficking (Campaign Manager a plus).  Expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Expert in cross channel and cross-device tracking, optimization, and attribution

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