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Associate Director, Programmatic

Los Angeles, California
Our client, one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row, is looking for an Associate Director, Programmatic to join their rapidly expanding crew of 300+ digital marketeers.
 
In this role you will help oversee day-to-day operations of a newer-growing programmatic division within the company. Along with managing a key and enterprise client you will help with the management and development of managers and specialists in the department.  You will be a pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts.


What you'll be doing: 
  • Assisting with new business proposal creation and distribution
  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication
  • Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment
  • Representing the company at relevant industry conferences and networking with partners 
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Educate and collaborate with other agency services 
  • Maintaining knowledge of industry trends as they relate to the programmatic space
 
What you bring: 
  • 4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Prior entertainment experience
  • Knowledge of mobile app install campaigns
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be the company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
  • Previous management experience, especially in an agency setting, a plus
  • General knowledge of search engine optimization (SEO), social advertising, and web usability

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