logo

View all jobs

Programmatic Campaign Manager

Los Angeles, California
Programmatic Manager 
El Segundo, LA - Full-time Opportunities

Our client, one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row, is looking for a Programmatic Manager to join their rapidly expanding crew of 300+ digital marketeers.
 
In this role, you will launch, oversee, and directly manage campaigns for a new programmatic division within the company. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients. 



What you'll be doing: 
  • Assisting with new business proposal creation and distribution
  • Managing client Display, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
 
What you bring: 
  • 2-4 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (DoubleClick specific a plus). Be company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DBM, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross channel and cross device tracking, optimization, and attribution
  • General knowledge of search engine optimization (SEO), social advertising, and web usability

More Openings

Director, Customer Success

Share This Job

Powered by