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Marketing Automation Manager

Vancouver, British Columbia
Our client is revolutionizing the way people learn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience.

Their Vancouver, BC team is growing and looking to add a Marketing Automation Manager to develop scalable processes and strategies for building data-driven, automated marketing campaigns to drive how the company communicates with its customers. Additionally, you’ll create engaging and conversion-driven marketing content and conduct A/B testing to make the email and marketing automation programs the best they can be. 

Marketing Automation Manager
Vancouver, BC
Full-time

What you’ll be doing: 
  • Strategizing, planning, and implementing email and marketing automation programs to drive lead conversions, paid conversions, and overall customer activity within the product
  • Continually analyzing and optimizing marketing performance to drive conversions
  • Collaborating with various marketing stakeholders to create and optimize the ideal customer journeys/segments, and build customer lifecycle marketing programs and relevant nurture flows
  • Creating and supporting the execution of ad-hoc and marketing campaigns
  • Supporting the execution of customer marketing and customer support related communication from various departments
  • Managing the growth and performance of the company’s marketing database, including overseeing metrics such as email conversion performance, email deliverability, and database growth
  • Ensuring marketing initiatives meet and maintain regulatory and compliance standards
  • Building, writing, and publishing email campaigns as required
  • Mentoring a growing team of Demand Generation and Email marketers 
What you bring: 
  • 5+ years’ experience in Marketing, with at least 4 years in email and automation marketing
  • Experience managing CRMs, segmenting customer personas, and mapping out customer journeys to successfully nurture customers to conversion 
  • Experience with Marketing Automation tools (such as ActiveCampaign, Hubspot, Pardot, Marketo) and CRMs (such as Salesforce or Hubspot)
  • An excellent track record of implementing complex digital marketing and nurture flows for a large scale SaaS audience 
  • A solid data-driven approach to marketing campaigns and marketing automations, with a background querying data, delivering actionable insights, and building strategic email plans that impacted overall conversion metrics and sales 
  • Extensive experience creating/optimizing marketing programs across various customer personas and their respective customer journeys 
  • Solid technical and working knowledge of how various marketing automation systems operate and integrate together (i.e. how email systems integrate with chat bots and CRM)
  • Experience managing email deliverability and managing email compliance regulations (such as
    CAN-SPAM, CASL, GDPR)
  • A passion for sharing knowledge/mentoring other teammates, with a goal to take on leadership responsibilities
Sounds like you & piqued your interest?  Great - apply now!

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