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Digital Campaign Specialist

Vancouver, British Columbia
Our client is revolutionizing the way people learn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. 

Their Vancouver, BC team is growing and looking to add a Digital Campaign Specialist to the Marketing team. In this role, you’ll be responsible for end-to-end campaigns -- from planning all the way through to execution -- using your strategic, creative, and analysis skills at various points of projects. Additionally, you’ll play a key role in optimizing the customer experience and driving new paid accounts through the customer funnel. 

Digital Campaign Specialist
Vancouver, BC

What you’ll be doing:
  • Identifying and executing conversion campaigns (both one-off and evergreen) around new features or other timely opportunities, including large digital events or seasonal campaigns
  • Strategizing, planning, and implementing ways to improve the lead-to-paid and free-to-paid conversion (from email sequences and landing page optimization to program development and so on)
  • Tracking performance metrics and assessing new opportunities for growth and increased conversion
  • Optimizing customer journey flows, including assessing current initiatives, developing recommendations, and building new collateral and customer funnels
  • Working closely with the Product Marketing team to own product and feature launches and communications
  • Acting as project manager for complex, cross-team campaigns and programs
  • Collaborate with other parts of the Marketing team (such as Content, Partnerships, and Customer Education) to build campaigns and programs that convert
  • Creating and iterating on persuasive content 
 What you bring: 
  • 3+ years’ experience in a digital marketing role, preferably in a B2B/SaaS environment 
  • Solid experience strategizing, executing, and reporting on campaigns focused on customer acquisition
  • Proven competency and excellent knowledge of campaign, web, and marketing data/analytics, with the ability to identify what is important and determine actionable insights from it
  • Proactive problem-solving skills and exceptional attention to detail
  • The ability to multitask and prioritize assignments in a fast-paced environment
  • Excellent verbal and written communications skills with the ability to collaborate and communicate effectively with all levels of the organization
Sounds like you & piqued your interest? Great - apply now!


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