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Director, Digital Content Strategy

San Francisco, CA
Director, Digital Content Strategy 
San Francisco, Los Angeles, or Washington 

Our client, a B2B content marketing agency, who create and deliver high-performance content experiences for large technology clients such as Cisco, Adobe, and Salesforce is looking for a Director of Digital Content Strategy to join their well-established and growing team. If you have creative ideas, can think strategically, and are willing to dig into client problems they want to hear from you! 
This position combines strategic leadership with deeply “hands-on” client delivery. Specific responsibilities include managing the execution of successful projects and maintaining strong client relationships. The Director of Digital Content Strategy would also be responsible for helping other team members to learn, grow, and excel in delivering content strategy and user experience services.Additionally, as many of their clients are B2B technology companies, the Director of Digital Content Strategy must have a deep appreciation of and curiosity about enterprise IT technologies and buying audiences.

What you'll be doing: 
  • Overseeing the creation and quality of content strategy deliverables (content inventories, audits, gap analyses, taxonomy, metadata, style and tone of voice guides, CMS documentation and training, etc.)
  • Developing comprehensive information architectures, content models, wireframes and business rules for meaningful content experiences and personalization opportunities
  • Establishing content goals and performance metrics with a view to ongoing content optimization
  • Conducting current state analyses; competitive analyses; and market, buyer, and content analyses through first-hand research, interviews, and third-party sources
  • Identifying and documenting the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys
  • Depending on project scope, contribute to content deliverables such as copywriting, editing, interviewing, asset creation (blogs, infographics, videos, podcasts, social content, etc.) 
  • Understanding client business needs, market dynamics, buying cycles and marketing strategies to articulate how content programs can support desired outcomes
  • Leading content strategy engagements and identifying opportunities for broadening engagements when client strategies are limited
  • Ensuring the vision and objectives of the client are effectively aligned with the content strategy
  • Maintaining ongoing relationships with key clients to understand their business direction, strategies, priorities, goals and pain points
  • Developing new relationships with prospects in assigned accounts; actively foster engagement that will lead to new opportunities
  • Contributing to the development of new and relevant service and/or content offerings
  • Managing project execution and teams, ensuring team members understand their roles and have the resources they need to succeed, defining a project schedule and clarifying process and deliverables
  • Managing client expectations as needed and communicate progress as appropriate in a clear and proactive manner; anticipate challenges and suggest solutions
​​What you bring: 
  • 10+ years of experience in digital content strategy 
  • Passion for developing sound content strategy, determining message hierarchies, and developing user experiences that communicate the right message to the right person at the right time
  • Experience working with large-scale websites, audits, migrations, content models or requirements, taxonomies, and metadata framework
  • Comfortable speaking the language of UX designers, editors, writers, SEO practitioners, visual designers and developers
  • Outstanding client-relations and presentation skills
  • Proficiency in project management and project scheduling program such as MS Project or TeamGantt, Smartsheet, Asana, etc.
  • Ability to work independently in Adobe Creative Suite
  • Experience with and understanding of content management systems such as Adobe AEM, Sitecore, WordPress, etc.
  • Experience with web and content inventory and analytics tools, such as CAT, Google Analytics, Screaming Frog, BrightEdge, etc.
Sound like you and piqued your interest? Great! Apply today! 

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