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Director, Marketing Analytics

Culver City, California
Our client, a leader in the entertainment and anime production space internationally, is in search of a Marketing Analytics Director to join their Marketing team in the Culver City area.   
In this role, you will have the opportunity to play a key role in building the marketing analytics function of the business from the ground up. You'll drive consumer marketing programs across the business, analyzing data and working cross-functionally to drive success within both the US and globally. 
Director, Marketing Analytics
Culver City, California 
What you’ll be doing:
  • Drive media efficiency by maintaining and evolving customer lifetime value models
  • Run all things Google Analytics including the relationship with the 3rd-party agency and any internal inquiries
  • Reduce churn and predict attrition using ad-hoc reporting and analyses
  • Oversee, monitor, and optimize paid marketing campaigns including multi-channel attribution
  • Analyze the impact of content engagement and depth on lifetime value and churn
  • Captain the development of advanced data modeling like win-back and LTV prediction
  • Oversee data strategy and governance and measure the effectiveness of data-gathering techniques and sources
  • Juggle a variety of projects simultaneously across many different advertising mediums 
  • Regularly communicate your results to key leaders across the business 
What you bring:
  • 5+ years' experience in business intelligence or marketing analytics with a subscription-based organization (ecommerce, gaming, or OTT)
  • Masters degree, preferably in Marketing, Statistics, Economics or Finance
  • Advanced expertise in Excel, SQL, and various data manipulation tools
  • Experience with programming languages (R, SAS, Python) and statistical packages
  • In-depth knowledge of Google Analytics and digital attribution techniques 
  • Fluent in customer acquisition practices (CPA, retention, LTV)
  • Fantastic communicator and even better project management abilities
  • Interest in the world of anime is not required, but definitely a plus 
Sounds like you and piqued your interest? Great - apply now!
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